Simple 4 Step Workflow to Online Marketing Success ~ Quảng cáo trên Google

You know sometimes, in the world of online marketing, where information overload reigns, people like to make out the whole process to be A LOT MORE complicated as it should be…

So much so that many marketers, especially newbies, are immobilized by the sheer volume of information that is shoved forcefully into their already pitiful brain. Choke filled with information that they can’t absorb.

Then what happens?

Because of this “analysis paralysis”, they don’t take action. They don’t implement. All they care is finding out more information to feed their “need-to-know-more” desire.

But the “knowledge” they have gained amounts to nothing. When there is no execution.

Worse yet – instead of clarity – sometimes it leads to more confusion. And more clutter.

You find that familiar?

So today – I’m going to break down the process of marketing into simplified terms. However make no mistakes about it.

When I say “simple”, it doesn’t mean online marketing is simple. And it easy to get rich quick (which I think full of B.S!).

Far from it. Plenty of smart…AND…hard work are required. Especially at the start.

So if anyone tells you it is easy and you hardly need to lift a finger – do him and yourself a favor…give him a smack to wake him up!

Alright. Enough of the talk. Without further ado, let me present to you my…

So you may look at the chart and think what the heck does this mean?

Let me explain…

First off, move your attention to the right side of the chart.

Selling online can be equated to the following formula:

Sales = Traffic x Conversions.

If you have 100 visitors, and 1% conversion, you have 1 sales.

If you have 100 visitors, and 10% conversion, you have 10 sales.

If you have 200 visitors and 10% conversion, you got 20 sales.

If you have 200 visitors and 20% conversion, you have 40 sales!

Make sense?

I’ve explained this concept before in my one of my previous entries, so you may already be familiar with it.

If not, this example should make it crystal clear.

Now from this example, it’s pretty easy to see one thing.

To increase your sales, you either increase your traffic…or your conversion…or both!

So do both!

Let’s now move on to the left side of the chart, as we go drill down deeper.

I will explain this left portion in 4 parts:

1. Targeted Traffic

Not every traffic is created equal.

Traffic from different sources will give you different results.

What you want to be looking for is quality traffic. Targeted traffic. Prospects that are looking to buy. Prospects that are relevant to your offer.

There are many sources of traffic you could use. Like articles, videos, social networks, social bookmarking and so on…

For me…I always prefer traffic that can come in fast…that are targeted…and I can have full control over.

You usually have to pay for such traffic.

When it comes to that…no paid traffic comes better than those from Google Adwords.

With Google Adwords, you have control…power…flexibility. It’s accountable…trackable…and measurable. I love Google Adwords.

2. Copywriting

Let me saying 1 thing…

Targeted Traffic Is Not Everything!

Why?

Because the traffic won’t convert if your sales page sucks!

That’s why I tell my clients. I help them to bring targeted traffic to their web page with Google Adwords.

But if the sales page is poorly crafted…doesn’t bring out the benefits well…doesn’t adequately trigger the buying emotion of the prospects…then you will just be throwing money down the drain.

So you need a good sales copy. You want higher conversions? Then constantly seek to improve your sales copy.

And it doesn’t end there.

3. Email Marketing

You want to be capturing leads. Most people won’t buy. If you got a 5% conversion…you are doing EXTREMELY well.

What about the rest of the 95% traffic that don’t buy? Are you going to let them go? Without even knowing who they are?

They may not buy now…but does that mean they won’t buy in future?

Capturing your prospects details and following up with them is absolutely crucial to your business.

Email marketing is the best way to build up your list. The list is your most valuable business asset.

As the proverbial saying goes – “The money is in the goddammmmm LIST!”

Very true. Indeed.

4. Testing, Tracking & Optimization

Jay Abraham, the marketing grand-daddy of grand-daddies, wisely says, “The only risk you can take is an inexpensive test”.

Test what you may ask?

All your sales variables!

You can be testing…

Traffic sources
Headlines (sales copy)
Offer (sales copy)
Benefits (sales copy)
Guarantee (sales copy)
Postscript (sales copy)
Bonuses (sales copy)
Keywords (Google Adwords)
Ad Copy (Google Adwords)
Site placement (Google Adwords)…

Tons of things you can test!

We test because we do not know for sure what works until we validate it.

And only with testing, can you know what is working well. And that allows you to work on that winning (control) element to give you better results.

Optimization helps put more money into your account.

When you know what doesn’t works for you…you take it out.

That saves you money. You don’t waste money on ads that don’t work.

Testing is crucial. And you need to be tracking the results.

When you get the results, you start optimizing based on it.

It’s the constant pursuit of perfection.

While you will NEVER be perfect…you can still strive to reach perfection. It’s the process of constant improvement that will take your business to a higher level.

Alright. I hope these make sense to you. Concentrate on these areas and you will do well. Guaranteed!

As usual, let me know your thoughts.

All success,

Jag Foo